Section 4: Boilerplate
Define your channels
Which channels will you prioritise for this launch? [Feel free to add more channels]
Parameters [add your own] | Channel 1 | Channel 2 |
|---|---|---|
ICPs active here | ||
TAM/SAM/SOM | ||
[add more] |
Execution strategy
Now that you know where your audience is, decide how you’ll execute your strategy on each channel.
Channel 1
Channel 2
[add more if needed]
Timing and Frequency
Plan when and how often to release your content across the channels. Keep in mind any important dates, trends, or seasonal factors that will impact your campaign.
Channel | Content release | Frequency | Notes |
|---|---|---|---|
Channel 1 | Bi-weekly during product launches | X times a week | Peak user engagement in evenings |
Channel 2 | Daily, starting 2 weeks before launch | Y ads/week | Focus on high-intent searches, seasonal variations |
Budget and resource allocation
Allocate your budget based on the channels and strategies chosen.
Tracking and Measuring Success
Finally, define KPIs for each channel. Whether it's clicks, engagement, or conversions, choose metrics that matter most for your campaign.
Channel | Key metrics to track | Target metrics | Actual Results | Notes |
|---|---|---|---|---|
Channel 1 | Engagement Rate, CTR | 10% engagement, 2% CTR | TBD | Check performance after 1 week |
Channel 2 | Conversion Rate, CPC | 3% conversion | TBD | Measure for each keyword group |
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