Section 4: Boilerplate

Define your channels

Which channels will you prioritise for this launch? [Feel free to add more channels]

Parameters [add your own]	Channel 1	Channel 2
ICPs active here
TAM/SAM/SOM
[add more]

Execution strategy

Now that you know where your audience is, decide how you’ll execute your strategy on each channel.

Channel 1

Channel 2

[add more if needed]

Timing and Frequency

Plan when and how often to release your content across the channels. Keep in mind any important dates, trends, or seasonal factors that will impact your campaign.

Channel	Content release	Frequency	Notes
Channel 1	Bi-weekly during product launches	X times a week	Peak user engagement in evenings
Channel 2	Daily, starting 2 weeks before launch	Y ads/week	Focus on high-intent searches, seasonal variations

Budget and resource allocation

Allocate your budget based on the channels and strategies chosen.

Tracking and Measuring Success

Finally, define KPIs for each channel. Whether it's clicks, engagement, or conversions, choose metrics that matter most for your campaign.

Channel	Key metrics to track	Target metrics	Actual Results	Notes
Channel 1	Engagement Rate, CTR	10% engagement, 2% CTR	TBD	Check performance after 1 week
Channel 2	Conversion Rate, CPC	3% conversion	TBD	Measure for each keyword group